Press Release


Tuesday, December 26th, 12:05 pm

Strength comes from unity: Learn what Our AIM Foundation is doing to join the fight against breast cancer

Dunedin US – December 25th 2023 / Our AIM Foundation /

As the aroma of pumpkin spice lattes filled the air, this past October marked a significant time for Our Aim Foundation. A month when the staff and volunteers focused on raising pink flags, serving as a reminder of the critical importance of breast cancer awareness. 

Breast cancer touches the lives of millions of women worldwide, its impact extends beyond just individuals to their families, communities, and even the healthcare system. 

The Power of Awareness

Breast Cancer Awareness Month, observed annually in October, holds a special place in our hearts at Our Aim Foundation. This month-long campaign is about more than just wearing pink; it’s about increasing awareness, educating, inspiring, and providing robust support to those affected by breast cancer. The primary mission of the organization is to promote early detection, offer essential resources, and raise funds for research and support services.

Breast Cancer Awareness month

Early Detection Saves Lives

Early detection is the cornerstone of improving breast cancer outcomes. As highlighted in the recent WHO report, breast cancer was the most commonly diagnosed cancer among women in 2020, with an estimated 2.3 million new cases (11.7%). It outpaced other prevalent cancers like lung (11.4%), colon (10%), prostate (7.3%), and stomach (5.6%) cancers. Breast cancer also ranks as the leading cause of cancer deaths among women worldwide. This data underscores the critical importance of spreading the word about the significance of regular screenings, empowering individuals to take control of their health, and enabling them to detect the disease early when it’s most treatable.


Support and Solidarity

Our Aim Foundation recognizes the incredible strength that comes from unity. Breast Cancer Awareness Month fosters a sense of community among survivors, patients, caregivers, and supporters. The WHO report further emphasizes the global impact of breast cancer, revealing that it’s rising in countries where incidence rates have been low for many years, particularly in low and middle-income countries. Access to early diagnosis, coordinated care, and the stigma associated with cancer remain significant challenges in these regions. By 2040, it is projected that 70 percent of new breast cancer deaths will occur in low and middle-income countries. This reminds us of the urgent need to create a global network of support.


Advocacy and Fundraising

Our Aim Foundation is committed to working with partners across the globe to overcome barriers to care and support patients throughout the continuum of care. This aligns with the WHO’s new global breast cancer initiative, a collaborative effort between WHO and other global leaders and organizations, including Susan G. Komen. This initiative, led by Komen Scholar Ben Anderson, aims to reduce breast cancer deaths worldwide.

Facts and Figures from WHO Report

The recent WHO report sheds light on several key facts and figures:

  • According to WHO, breast cancer is the most common cancer among women worldwide.
  • More than 2.2 million new cases of breast cancer are diagnosed each year.
  • In 2020, breast cancer was the leading cause of cancer death among women, accounting for over 685,000 deaths.
  • While breast cancer predominantly affects women, it’s essential to note that men can also develop the disease, though at a significantly lower rate.
  • The American Cancer Society reports that the overall five-year relative survival rate for localized breast cancer is 99%, emphasizing the importance of early detection.

Taking Action with Our Aim Foundation

As individuals, there are several ways we can contribute to breast cancer awareness with Our Aim Foundation during October and beyond:

  • Self-Exams: Women should be encouraged to perform regular breast self-exams and report any changes to their healthcare provider.
  • Mammograms: Women should discuss the appropriate timing for mammograms with their healthcare providers and ensure they are getting regular screenings.
  • Support: If you know someone affected by breast cancer, offer emotional and practical support, making a significant difference in their journey.
  • Donations: Consider contributing to Our Aim Foundation and other reputable breast cancer charities and organizations that fund research and provide support to patients and families.

Our Aim Foundation is dedicated to this global mission, ensuring that timely, affordable, high-quality care reaches patients, no matter where they live. Together, we can raise pink flags and make a difference in the fight against breast cancer.